Nintendo—a company that's famously litigious when it comes to muscling down on fan projects, emulators, and sometimes just straight-up other games—took one to the chin recently after a supermarket in Costa Rica,

Nintendo is known to be no stranger to protecting its assets or taking action if it feels another entity is encroaching, but this time, a small supermarket in Costa Rica has claim

The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over Nintendo on Jan. 28, telling his Facebook followers that an attempt by the massive video game developer to block his trademark was denied by the country’s Registro Nacional.

A Costa Rican supermarket has claimed victory against Nintendo in a trademark battle over its name: Super Mario. The Super Mario shop in San Ramón is allegedly named as such because it is a "super" market run by a local man named Mario.