Aldi is known for low prices, no-frills aisles, and a shopping cart deposit system that sparks debate every time it hits TikTok. But this week, the German-owned grocery chain earned a new reputation for dropping a viral social media zinger that even Wendy’s might admire.

It appears as though cuddling wasn't all that was going on between Andy Byron and Kristin Cabot at the Coldplay Concert.

What started out as a classic “kiss cam” moment spiraled Wednesday as two Astronomer executives were caught embracing at a Coldplay concert.

Such is the case for Andy Byron, CEO of tech company Astronomer, who on Wednesday night was filmed cuddling with his human resources chief at a Coldplay concert in Boston. Byron and his co-worker appeared on the arena video board in a “kiss cam” segment before looking uncomfortable and ducking out of sight as Coldplay front man Chris Martin quipped that the two might be having an affair.

Almost instantly, the clip went viral, racking up over 30 million views. The internet was transfixed and delighted in the schadenfreude: the wealthy, married chief executive of a tech firm being caught out canoodling with a colleague, the head of HR no less, in the most criminally uncool of contexts: a Coldplay concert.