Moviegoers flocking to see “How to Train Your Dragon” this summer can now bring home more than just memories — collectible ...

AMC has made a lot of strides since the pandemic, when movie attendance collapsed. However, with movie theater attendance ...

Still, the resulting drink does look a bit less exciting than the promotional photo for the drink, but you can say that about everything: AMC adds that the drink, “like so many of our movie-tie ...

Since kicking off the brand, AMC has put more promotional muscle behind nearly ... “Nikkole and her team have been programming specialty films for years, but some of that effort got lost along ...

AMC, Regal and Cinemark announced specialty "Minecraft" popcorn buckets. Fans of "A Minecraft Movie" will have a chance to dig into the action with a new set of collectible popcorn buckets and ...

Theater chains across the U.S. — including AMC, Regal and Cinemark — are rolling out exclusive, limited-edition merchandise to mark the occasion. AMC Theatres is taking the lead with a ...

AMC Entertainment CEO Adam Aron said Friday that his company sold 20,000 promotional popcorn helmets in one day to support Marvel's "Ant-Man and the Wasp: Quantumania." "AMC creativity at work ...

EXCLUSIVE: AMC Networks has kicked off the new year with a slew of scripted promotions. The company has upped seven executives across its scripted programming group, which is responsible for shows ...

Fans of "A Minecraft Movie" will have a chance to dig into the action with a new set of collectible popcorn buckets and drinkware launching at AMC, Regal and Cinemark theaters ahead of the film ...