The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Now, a new report has revealed that AMC Theatres has entered into a new deal with its advertisers, creating a new spot for ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional ... more than five years without any direct impact to their attendance. This is a strong ...